Kinetic Type Animation

Design Brief

Objectives

• Create your very own kinetic typography project.

• You will be creating a kinetic type treatment for a motivational/inspirational quote using your burgeoning knowledge of Adobe After Effects to combine video and animated typography - or vector art and animated typography - or manipulated photography and animated type - or whatever amazing combo of "something and animated type" you come up with - in an interesting way.

Description

Kinetic typography seems to be everywhere these days. From television commercials to website landing pages, movable type is a popular visual tool. This popularity could come from a number of reasons but one obvious factor is that it catches your attention. People tend to be drawn to words and want to read them. Kinetic typography combines reading with simple animation to create words that move on the screen, grabbing your attention and engaging the senses.