Design Brief

Objectives

• analyze basic characteristics, classifications, and nuances of type design
• demonstrate typography’s ability to communicate by combining letterforms in expressive ways
• synthesize typography’s role in design and understand its potential for effective communication           

Description

Creating a logo, logomark, wordmark or monogram is a common task for designers. The challenge is to create a mark that is formally reflective of a strong concept; a concept that communicates an idea clearly through the use of typography. What do the letterforms say about the business or person being represented? Typography is language — visualized. Create a black and white symbol, aka monogram, that represents you. The symbol will combine your two initials into one typographic mark - referred to as a ligature. It should visually communicate something about you. Example: Do you consider yourself serious or funny? What visual attributes could be defined to those qualities? Would a serious mark look light or heavy? Would it look static or active? Consider "Font Psychology" - the study of how different fonts impact emotions - and allow this to help you choose the right fonts for your design. In a study presented by Kizkopop, these are the following emotions elicited by these major font categories - use this as a guide to selecting fonts that appear to visually communicate your personality attributes effectively according to the directions below:

Serif Fonts: formality, authority, trust, respect (subcategories: Old Style, Slab, Transitional, Modern, Glyphic)

Sans Serif Fonts: sophistication, trust, modernity, simplicity (subcategories: Square, Humanist, Grotesque, Geometric)

Script Fonts: creativity, whimsy, femininity, stability (subcategories: Formal, Casual, Blackletter, Calligraphy)

Decorative Fonts: quirk, originality, flexibility, chivalry (subcategories: Display, Handwritten)